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ARC PREMIUM INVITATION

ART DIRECTION / DESIGN

 

ARC are the UK's leading racecourse group. Staging 512 race meetings per year, they wanted to evolve their current form of invite to better represent the prestigious nature of the events they represent.

We were asked as part of wider conversations with the group to propose options for innovative invite solutions using various print and finishing techniques.

Several solutions were explored using unique die-cut and folding methods as well as other techniques such as Spot UV Varnish and printing on acetate materials.

All of this gave the client the high end, contemporary feel they were looking for and the project resulted in the agency winning a wealth of future work with the group.

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