NINTENDO SWITCH 2

BRANDING / ART DIRECTION / CAMPAIGN CREATION / POS DESIGN

​​

I was asked to create some impactful in-store merchanding solutions for Nintendo, to hero their new Switch 2 console, games and peripherals.

​

The concepts needed to lean heavily into the clean and colourful Nintendo aesthetic, but also include the capacity to call out new first party Nintendo game releases.

​

The answer to this was to create a series of modular concepts which could feature a clean Nintendo colours and Switch 2 information on the body, but also allowing an area to be undateable with any 1st party game release graphics.

​

As the new console comes with a wealth of new features, it was important to include areas, dedicated to customer education, communicating product benefits.  

​

The concepts were loved by the client, with work being awarded off the back of this project.