BRANDING / ART DIRECTION / POS DESIGN

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I was asked to create an in-store campaign introducing a premium margarita brand Pimentae to a wider audience.

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Already making waves in the social media space, the aim was to bring the same aspirational, boho chic feel to an in-store environment.

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The use of rustic, bleached wood textures, paired against highly saturated lifestyle imagery and Cuban inspired patterns from the brand packaging, all brought the campaign to life.

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Customer education was also key, making shoppers aware of the various flavours, premium ingredients and helping them decide which might be their favourite. A pop-up experiential concept looked to underpin this with product trialling in a sympathetically styled environment.

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