ART DIRECTION / POS DESIGN / WINDOW DISPLAY

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We were asked by M&S to take their 2024 in-store theme and create concepts of how to run this look and feel throughout the store.

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From windows, to 'first bite' mannequin displays, through to food fixtures and freestanding elements, the theme of disco balls, metallic textures, and a premium 'snowy black' backdrop were all used to full effect.

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Utilising scale and repetition, the disco ball was brought to life and even tweaked to create some hero 'character' pieces to denote various categories.

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A large portion of our proposed designs went through a refinement and prototype phase, finally making their glittering in-store debut in time for the celebrations.