BRANDING / ART DIRECTION / POS DESIGN / CAMPAIGN CREATION

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We were approached by the beloved creativity icon Crayola to showcase our capabilities with concepts for an in-store activation plan, heroing their existing and upcoming products.

The brand itself was undergoing a brand reawakening of sorts in the UK, with new opportunities to maximise in-store presence.

Resonating with existing fans, but also speaking to new parents / gifters / young artists, who may not be aware of the innovative new product range was a must.

 

I began with creating an umbrella campaign, communicating the life-long potential benefits that can be unlocked with a creative start. The fostering of those little 'creative moments' was also key given that 90% of parents understand the importance of creativity for their children, but a third are not confident in nurturing this at home.

Crayola has a whole roster of creative products and online resources to break down those barriers and let the creativity commence... Creative worlds start here!

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Product trialling was of the highest importance for in-store activations, alongside digital education pieces for parents / gifters and scan-able access to the wealth of online support and fun.

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Breaking the brand out of its traditional in-store locations with freestanding 'Imagination stations' helps inspire with unexpected, disruptive fun!

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The client was over the moon with the initial response to the brief, which has lead to multiple subsequent opportunities.

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Colour me happy!