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BH LIVE ACTIVE
CAMPAIGN CREATION / BRANDING / COPYWRITING / DESIGN
I was asked to create branding for a high intensity training programme to be introduced to BH Live Active gyms.
The programme consists of 4 exercise stages, increasing in intensity, finally reaching a crescendo of light and sound.
I was tasked with creating an instantly recognisable brand for the programme to rival H.I.I.T and David LLoyd's 'Blaze'.
This consisted of band naming, interior design concepts and online comms / merchandise ideas.
Work was very well received by the client and the project is still ongoing (covid allowing) so watch this space!
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