ROCKSTAR PRESS PLAY DJ WOW DISPLAY

DESIGN / DISPLAY / VISUAL MERCHANDISING

Rockstar was seeking to up brand presence within Parfett's wholesale stores and came to us for inspiration.

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Their initial concept was a wow display featuring the functionality to house a live DJ who would feature periodically throughout the activation.

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Taking stylistic cues from Rockstar's 'Press Play' campaign I created a bespoke stage themed display which encompassed a DJ booth which could then be retained by the client to be used at a later date by one of their many exciting brands.

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The stage display came compete with card engineered light rigging and die-cut crowd pallet shrouds, alongside oversized speaker stacks to add further theatre.

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The disruptive displays had the desired impact, getting the Parfett's party well and truly started, followed by glowing feedback from the client.

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Cue airhorn!

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