


REEBOK ME-V2
CAMPAIGN CREATION / BRANDING / COPYWRITING / DESIGN
Reebok wanted to tap into the enthusiasm for exercise that comes with a new year and peoples resolutions for a healthier lifestyle.
We were asked to create a campaign to appear within Intersport stores to communicate this idea in an aspirational way.
My concept was to echo the transformational process of a butterfly emerging from a chrysalis with renewed beauty and vigor.
The models were adorned with vibrant wings formed of new Reebok apparel that can help you achieve your goals.
The line 'Realise your potential' again linked back to the unreleased potential locked away in a chrysalis, whilst encouraging the reader to believe the power already exists within them. They simply have to unlock it.
For Apparel ideas I wanted to include a phrase that runners or gym goers could wear that would be instantly recognisable and relatable. 'Me V.2', I felt was short, inspirational and perfect for social media.