CAMPAIGN CREATION / BRANDING / COPYWRITING / DESIGN

 

Reebok wanted to tap into the enthusiasm for exercise that comes with a new year and peoples resolutions for a healthier lifestyle.

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We were asked to create a campaign to appear within Intersport stores to communicate this idea in an aspirational way.

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My concept was to echo the transformational process of a butterfly emerging from a chrysalis with renewed beauty and vigor.

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The models were adorned with vibrant wings formed of new Reebok apparel that can help you achieve your goals.

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The line 'Realise your potential' again linked back to the unreleased potential locked away in a chrysalis, whilst encouraging the reader to believe the power already exists within them. They simply have to unlock it.

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For Apparel ideas I wanted to include a phrase that runners or gym goers could wear that would be instantly recognisable and relatable. 'Me V.2', I felt was short, inspirational and perfect for social media.

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