SONY PLAYSTATION / DUALSENSE ADVERTISING

BRANDING / ART DIRECTION / CAMPAIGN CREATION / POS DESIGN

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Sony asked us to create concepts for a campaign to advertise, and educate on the Dualsense controllers and it's features.

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The campaign needed to convey the key product benefits of the controller, and the often overlooked 'mult-platform' functionality.

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Functionality varied across different gaming platforms (console, PC, mobile), therefore it was import to inspire whilst not overpromising. A strapline which could be tailored to accommodate this was imperative.

I created a uniquely ownable strapline, utilising the product name, which could be tailored, teeing it up each time with a question relevant to its subject matter.

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Weaving Sony 'first party' characters in with the creative was key to enhancing the emotive essence of being immersed in unique game worlds with the unique haptic effects on offer.

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The client was over the moon with the creative response stating that there were "Great elements from every route, making it difficult to choose a favourite"