CAMPAIGN CREATION / BRANDING / COPYWRITING / DESIGN

 

I was asked to create a sub-brand for Universal Music that targeted super fans and vinyl enthusiasts alike.

 

Some of Universal's most groundbreaking albums are to be offered as a series of premium, limited edition collectors packs.

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The contents of the pack hadn't been nailed down so we were free to set our musical imaginations free.

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My content ideas consisted of unique limited edition metal wall art, official merchandise and album based T-shirt.

 

Coupled with access to an exclusive online platform with unseen footage and a thank you message from the stars themselves, this is a collectors dream. 

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For the naming of the sub-brand, I wanted to create a premium, eye-catching identity which welcomed the purchaser to an exclusive club. A family, celebrating some of the worlds biggest stars and some of the greatest albums ever committed to vinyl...

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Vinyl Icons

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