


UNIVERSAL MUSIC
CAMPAIGN CREATION / BRANDING / COPYWRITING / DESIGN
I was asked to create a sub-brand for Universal Music that targeted super fans and vinyl enthusiasts alike.
Some of Universal's most groundbreaking albums are to be offered as a series of premium, limited edition collectors packs.
The contents of the pack hadn't been nailed down so we were free to set our musical imaginations free.
My content ideas consisted of unique limited edition metal wall art, official merchandise and album based T-shirt.
Coupled with access to an exclusive online platform with unseen footage and a thank you message from the stars themselves, this is a collectors dream.
For the naming of the sub-brand, I wanted to create a premium, eye-catching identity which welcomed the purchaser to an exclusive club. A family, celebrating some of the worlds biggest stars and some of the greatest albums ever committed to vinyl...
Vinyl Icons