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ADIDAS

STEALTH LAUNCH

CAMPAIGN CREATION / BRANDING / COPYWRITING / DESIGN

 

I was asked to create some impactful display concepts to merchandise an all terrain / climbing shoe from Adidas within Blacks and Millets stores.

One of the key USP's for the product was the amazing grip technology, the shoe was equipped with.

I wanted to illustrate this USP to the customer in a clear, concise and eye-catching way. I therefore proposed a physical rock texture to be produced using a man made substrate or vacform.

The shoes launch colourway also featured vibrant green accents which I wanted to play off against the neutral rock tones to create a premium, technical look.

 

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