top of page



ADIDAS
STEALTH LAUNCH
CAMPAIGN CREATION / BRANDING / COPYWRITING / DESIGN
I was asked to create some impactful display concepts to merchandise an all terrain / climbing shoe from Adidas within Blacks and Millets stores.
One of the key USP's for the product was the amazing grip technology, the shoe was equipped with.
I wanted to illustrate this USP to the customer in a clear, concise and eye-catching way. I therefore proposed a physical rock texture to be produced using a man made substrate or vacform.
The shoes launch colourway also featured vibrant green accents which I wanted to play off against the neutral rock tones to create a premium, technical look.
bottom of page