BRANDING / ART DIRECTION / POS DESIGN / CAMPAIGN CREATION

​​

Britvic asked us to create a Tesco specific in-store brand activation for their J20 brand.

 

The activation needed to communicate, and bring to life a proposed 'Summer Hangout' promo overlay, where shoppers could win unforgettably unique getaways courtesy of Air B&B.

​

Focussing on the wide range of Instagram-able locations to choose from was key to separating this competition from the regular 'staycation' or getaway offerings.

​

An oversized brand coloured luggage display, bursting with unique locations added in-store theatre and disruption.

​

A photo opportunity alternative option allows customers to hold an image of their dream location and upload to socials for an additional chance to win.

​

A secondary part of the brief asked us to look at a potential Love Island brand tie in, with a bespoke experiential activation to feature at universities.

 

Perfectly located to engage with the target audience, the space would feature a bar, competition ball pit and of course an oversize screen to keep up to speed with the latest developments in the villa!

​

J20 x Love Island. A power couple!