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BH LIVE

SOFT PLAY BRANDING

CAMPAIGN CREATION / BRANDING / COPYWRITING / DESIGN

 

I was asked to create branding for an upcoming redevelopment for an iconic leisure landmark in Portsmouth, The Pyramids.

The site is to be redeveloped into a large soft play and adventure playground.

The initial concepts and styling for the apparatus to be installed was a collection of amazing settings from around the world.

Trampolining in an amazonian setting, climbing through a Mayan temple or even sliding down an Egyptian pyramid, the focus was on exploration and FUN!

Initially the client had the thought of a 'Wonders of the world' theme. I took the 'feel' of this theme and developed an ownable, easily recognisable brand to cut through in a heavily populated sector. A brand that would give the sense of an adventurous far away land, shrouded in mystery.... Exploria!.

Part of the brief was that the client was keen for the centre to include some educational aspects too. Our intrepid team of explorers would, therefore, help to communicate facts dotted around the centre in a much more engaging way.

 

They could also help deliver health & safety messages, create photo opportunities and merchandise possibilities.

A second route kept the sense of exploration and adventure, but this time set it to an exciting time travelling backdrop!

This allowed for more scope to include the various locals (aztec, jungle, pyramids) in their hey days, along with some amazing facts and games, deliver by the ever adventurous timez team.

Ultimately, the client felt the Exploria route had exactly the feel they were looking for, so the wheels were put into motion!

With development of the site currently ongoing, we hope to be setting off to Exploria in the near future!

 

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