CAMPAIGN CREATION / BRANDING / COPYWRITING / DESIGN

 

We were given a top secret brief from weetabix.... To bring Oreo O's to the UK!

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Weetabix were to bring Oreo O's, a popular cereal in the US to British bowls.

 

Along with tweaking the recipe, Weetabix wanted a launch campaign that captured the fun and distinctive style that comes with one of the world's most famous cookie brands.

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With sign off also need from Mondelez, Oreo's parent company, the project was a great one to get my teeth into.

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The brand was required to be appealing to a wide age range, from youngsters to 20 somethings who fancy a snack after a night out. I wanted my language, therefore to be welcoming, fresh and on brand.

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A route was finally decided with 'A bowl of ooh yeah!' and the campaign rolled out in store and online with animated content to bring it to life even further.

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Ooooooh yeah!

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