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WEETABIX

OREO O'S LAUNCH

CAMPAIGN CREATION / BRANDING / COPYWRITING / DESIGN

 

We were given a top secret brief from weetabix.... To bring Oreo O's to the UK!

Weetabix were to bring Oreo O's, a popular cereal in the US to British bowls.

 

Along with tweaking the recipe, Weetabix wanted a launch campaign that captured the fun and distinctive style that comes with one of the world's most famous cookie brands.

With sign off also need from Mondelez, Oreo's parent company, the project was a great one to get my teeth into.

The brand was required to be appealing to a wide age range, from youngsters to 20 somethings who fancy a snack after a night out. I wanted my language, therefore to be welcoming, fresh and on brand.

A route was finally decided with 'A bowl of ooh yeah!' and the campaign rolled out in store and online with animated content to bring it to life even further.

Ooooooh yeah!

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