

BRAND COMMUNICATIONS
CREATIVE WRITING / TYPOGRAPHY
As part of a brand communications piece for my current agency, I was tasked in coming up with content for the company website.
The companies strap-line ' the thinking behind it' was something that the brand was keen to get across. This reflected the additional expertise that was offered by the agency such as shopper marketing, strategic insight and permanent capabilities.
I was keen to bring this line to life in a visual way, giving it personality. I decided to write a creative piece with the overarching theme of creativity and played with 'light' as a metaphor for the 'Eureka moment'.
To give the piece an additional twist i heavily stylised the text to visually represent its subject matter. I then animated the piece to appear as online content, it then made it's way on the wall of our lobby where it greets me each morning.
My Channel
My Channel


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