


MAXOL REBRANDING
BRANDING / ART DIRECTION / PACKAGING DESIGN
As part of a pitch, we were tasked with rebranding the fresh food and convenience offering for Irish service station chain - Maxol.
Along with creating a new look and feel for the ‘food court’ and ‘coffee’ and other in store areas, we were to refresh the brand with new name and brand proposition. This would even drill down to product packaging
Eager to convey freshness of produce
and quality of ingredients where the fresh food offering was concerned, a range of natural materials and bright colour palette were used.
A more functional colour palette was used for the convenience part of the brand, allowing customers to instantly recognise the products brand whilst maintaining a 'fuss free' style.
The presentation was very well received and we made it to the last two agencies in the running. Unfortunately, a company specialising in store refits could offer slightly better expertise in that are, however our creative was highly commended and has possibly opened future opportunities to work with the brand.