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WEETABIX
CHOCOLATE MELTS

CAMPAIGN CREATION / BRANDING / COPYWRITING / DESIGN

 

Weetabix wanted a campaign to communicate the launch of a new product, Chocolate Melts.

The wanted the campaign to capture the fun, excitement and unique properties of their new chocolate cereal.

The strapline taps into the deliciousness of the product and it's unique texture, in a fun and ownable way.

The colour palette change though seemingly small was a massive decision for the client as the Weetabix brand is usually so synonymous with the iconic yellow backdrop.

Ultimately it was felt that the difference in appearance would give the new product offering it's own unique identity, separating it just far enough from the core brand whilst maintaining that Weetabix brand feel.

The product is set to hit the shelves soon, so spoons at the ready!

 

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