CAMPAIGN CREATION / BRANDING / COPYWRITING / DESIGN

 

We were tasked to create an engaging new campaign to relaunch the protein bar that started it all - Powerbar!

 

The line 'Take Charge' gives the impression that Power bar will give you a much needed energy boost, essentially recharging you. It also allows the user to 'take charge' of whatever sport, discipline or task that they wish to excel in.

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The already established brand colours of black and yellow were used with aspirational yet inclusive monotone imagery.

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The 'recharging' icon or positive and negative symbols each side of the product re-enforce the campaign message.

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