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POWERBAR
CAMPAIGN CREATION / BRANDING / COPYWRITING / DESIGN
We were tasked to create an engaging new campaign to relaunch the protein bar that started it all - Powerbar!
The line 'Take Charge' gives the impression that Power bar will give you a much needed energy boost, essentially recharging you. It also allows the user to 'take charge' of whatever sport, discipline or task that they wish to excel in.
The already established brand colours of black and yellow were used with aspirational yet inclusive monotone imagery.
The 'recharging' icon or positive and negative symbols each side of the product re-enforce the campaign message.
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