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DIXONS TRAVEL
WINTER HOLIDAY CAMPAIGN

CAMPAIGN CREATION /
ART DIRECTION / DESIGN

Dixons travel wanted to created a show stopping display to appear in airport duty free stores during the winter (ski) season. The unit primarily stocked tech that would be well suited to the slopes such as sports headphones and Go Pro’s.

 

The client wanted to bring the unit to life with the use of cardboard engineering which could shroud existing units and be removed when the campaign was over.

 

Using mainly cool colours and clean, vector based imagery, a dash of lemon yellow was added to bring the creative to life. Multi layered artwork featuring a mountain range and a physically hanging chair lift brought a sense of theatre to the display.

The client was delighted with the response, with this route chosen and rolled out to the major London airports with minimal changes from the original concept. This brief also strengthened my agencies relationship with the client and lead to continuing projects. 

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