BRANDING / ART DIRECTION / DESIGN

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Better are a non-profit, council run, leisure organisation, looking to bring affordable leisure facilities to everyone.

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We were initially asked to create a look and feel for the more adrenaline fuelled activities named 'Better Extreme'

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With the skate park being the first area to be looked at a number of creative options were created with one being chosen and rolled out, initially to the Barking branch and then nationwide.

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With the client so impressed with the level of response we were asked to look at the wider Better brand and create a new, cleaner look and feel along with guidelines. This ran alongside the ongoing task of consolidating the entire nationwide estate bringing them into a consistent style.

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With some centres being built from scratch and some refurbishing older centres the process is still ongoing, with more and more centres adopting my creative.