CAMPAIGN CREATION /
ART DIRECTION / DESIGN /

COPY WRITING

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For 2016's Halloween event ASDA approached us to create an original, attention grabbing campaign that would ramp up the party spirit and inspire shoppers to get spooky!

 

Given a range of themes the client liked, one of which being 'day of the dead', I set out to create something truly unique.

 

Wanting to step away from traditional takes on Halloween, I fused the party feel of 'Day of the Dead' with another popular trend of the minute, 80's throwback.

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Complete with neon colours, headphone clad skeletons and oversized spooky sound systems, the 'Fright Town Fiesta' had arrived.

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Creating instant impact as the shopper approached the seasonal aisle was key to the success of the campaign. A larger than life 3D hanging skeleton certainly shocked! 

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Innovative tech overlays included holographic shelf displays featuring breakdancing skeletons and pressure activated sound effect floor graphics.

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