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JAMESONS 'NO LABELS'
CAMPAIGN

CAMPAIGN CREATION /
ART DIRECTION /
COPY WRITING / DESIGN

 

Jameson created a limited edition bottle to be made available exclusively in airport duty free stores. The bottle had the brand logo embossed in the glass and featured a label free design.

 

To communicate this, we were asked to create a campaign and off trade displays, engaging travellers, educating them on product benefits and offering trialling.

 

The brand of Jameson has a very distinct personality. Keen to communicate their heritage and product quality through witty, playful story telling, the campaign had to capture the essence of this.

 

Being proud to be different is another aspect of the brand which lead me to the strapline ‘I have no use for labels, but if you must, I’ll take exceptionally smooth.

 

The creative was very well received with variations of some of the elements making it through to roll out.

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