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GAME IN STORE REBRAND

BRANDING / ART DIRECTION / DESIGN

For their flagship stores, Game have entered the exciting world of 'e-sports' by opening specialised gaming areas in store.

Given the name 'belong', these areas are decked out with the latest tech to bring the competitive gaming world to life.

Game see this as a great opportunity to refresh their overall in store feel, updating it to bring it inline with the creative proposed for the 'belong' gaming area.

I was tasked with creating a new look store, using new colours and textures as we saw fit. The introduction of Industrial textures, coupled with innovative tech and printing techniques gave the client exactly the look they sought. 

Lightbox header units, updated racking, under mod LED stripping and an innovative 'click wall' system all wowed the client, with nearly of the ideas originally proposed making it into the final build.

Two main stores, namely, Wardour Street and Milton Keynes branches have taken on the new look with numerous other flagship stores to follow.

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