CAMPAIGN CREATION / BRANDING / COPYWRITING / DESIGN

 

I was tasked with creating multi-channel campaign concepts for Evans Cycles to inspire and engage potential customers.

 

My first concept directly engages the audience in unexpected locations. Asking them a direct question about their daily travel struggles therefore tapping into potential need states.

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Wether it be waiting in a tube station or for a bus. Or perhaps stuck in an annoying traffic jam. The question is posed at an emotionally charged 'micro moment' for the reader

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This is reinforced with an aspirational image capturing the freedom and enjoyment bicycle riding can bring. 

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The second, took a supplied concept of matching potential customers with the perfect bike for them and rolling it out in window. Whatever the customers need state or desired use, Evans has the perfect option.

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This sought to engage the casual cyclist, right up to die-hard enthusiasts, the welcoming, friendly campaign welcomes all, dispelling any apprehension from new customers.

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