


WRAPS HEADPHONES
PRODUCT BRANDING / PACKAGING DESIGN
I was given the exciting opportunity to create an entire brand and packaging concepts for a new product, not yet released.
The product was a set of in-ear headphones which had the unique feature of doubling as a fashion accessory! We were given the target audience for the product (teenagers aged 9-15 predominantly female) and were asked to create a brand identity that would resinate with them whilst giving the product a credible, premium look.
Starting with the brand logo, I wanted to evoke the product's main USP within the lock up itself. I achieved this by integrating a playful 'wrapping' element to the font, giving it a unique feel.
My Wider branding concepts, then revolved around striking, instantly recognisable hand silhouettes. coupled with vibrant colours, set upon an on trend recycled paper texture.
The designs were loved and after a long wait the product finally made it out into the wild!
I'm pleased to report they sound as good as they look!