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WEETABIX PROTEIN

CAMPAIGN CREATION / BRANDING / COPYWRITING / DESIGN

 

Weetabix required campaign to support their range of protein enriched products.

 

An attention grabbing strap line was needed that conveyed a sense of power and energy, without over promising to the customer.

The line 'Get off to a strong start' works perfectly in giving an aspirational call to action to the shopper whilst heroing the unique proposition of a protein enriched meal at the start of the day.

The line was backed up visually by placing the product on a cracked, crumbling surface, giving a sense of strength and a kinetic feel.

The creative was loved by the client and was rolled out across multiple touch points in store and online for major retailers.

 

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