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PUMA RS-0 LAUNCH
AT SIZE?

CAMPAIGN CREATION
/
ART DIRECTION / DESIGN


I was asked to create an eye catching window and in store display to mark the 2018 reboot of the Puma RS sneaker range in flagship Size? stores.

 

Originating in the 1980s, the line is packed with heritage and has been re-invented for the current neo-nostalgia trend.

 

Taking inspiration from supplied promo shots, featuring an ultra modern colour palette and use of geometric shapes, the display sought to attract the attention the relaunch truly deserved.

 

This was achieved with the use of optical illusions creating a sense of movement. A holographic display unit was placed in store which played 3D holographic brand content. In window, an 'illusion cube' product display seemingly 'following' passers by.

 

With client feedback quoted as "I can't believe it looks this good, and witnessing first hand the buzz created by the display in a bustling Carnaby Street, this reinvention wasn’t about to go un-noticed.

Puma RS-0

Puma RS-0

Puma RS-0
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