


WEETABIX 'WIN A VAN' CAMPAIGN
CAMPAIGN CREATION /
ART DIRECTION / DESIGN
I was asked to create a disruptive in-store campaign for weeatbix to communicate a ‘text to win a van’ competition. Appearing in leading wholesalers, the campaign had to resinate with the target audience (independent retailers), prompting them to purchase 3 cases of Weetabix and text a code to win.
The competition would appear in leading wholesale stores including Bestway and would be supported by trade press.
Using predominantly brand colours, I set out to create a striking key art including a bespoke ‘key fob’ lock up. The fond childhood memory of receiving a free gift within your box of cereal was also eluded to, with the supporting imagery of a van driving out from a Weetabix pack.
This was then carried across onto various in store elements to bring maximum disruption to the shopping experience.
An oversized Weetabix pack with a 3D card engineered van emerging from it formed the main unit. While Die-cut headers, featuring multi layered lugged on elements completed the unit.